According to IAAPA’s official press conference schedule, Brogent Technologies and United Parks & Resorts will make a joint announcement on Wednesday, November 18, 2026, introducing an all-new immersive family attraction planned for Busch Gardens Williamsburg.
The presentation is scheduled for 10:45 a.m. to 11:05 a.m. at Brogent Technologies’ booth (#S4891) at the Orange County Convention Center.
The companies describe the upcoming attraction as a “one-of-a-kind experience,” although additional details about the ride system, theme, location within the park, and anticipated opening date have not yet been revealed.
Brogent Technologies specializes in immersive attractions and motion-based entertainment experiences, making the partnership an interesting development for Busch Gardens Williamsburg’s future attraction lineup.
Behind the Splash will be attending IAAPA Expo 2026 and will provide updates as additional details are announced.
Source: IAAPA Expo 2026 Official Press Conference Schedule.
